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AI
In this section, I share how AI helps marketers and web developers do more with less: write better content, automate repetitive tasks, streamline SEO, build faster websites and test smarter. Real use cases, workflows, and tools — straight from the trenches.
The SEO game is changing. It’s no longer enough to just optimise for Google — now you also need to consider how your content is seen by AI models like ChatGPT, Claude, Gemini, and Perplexity.